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OUR MISSION

 At Bet on YOU, our mission is to inspire and equip athletes to build mental strength, confidence & belief to grow through challenges. By embracing discomfort, reflecting through daily journaling, and striving to be better each day, we empower athletes to bet on themselves, take control of their mindset, and unlock their full potential in both sports and life.

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OUR STORY

Two Sisters. 8 Kids. One Mission.

 

We’ve coached athletes.

We’ve raised them.

We’ve been them.

 

Together, we’ve walked through what most athletes fear:

• 1 Life-Saving Surgery

• 4 Knee Surgeries

• 36 Months of PT

• 10 Seasons Missed

• 250 Stitches

• And way too many hospital bracelets to count.

 

But the hardest thing to rebuild?

It wasn’t the body.

It was the mind.

 

We’re two sisters, both former college athletes.

One of us stumbled hard… and found the strength to rise.

One of us pressed forward… and earned every step.

 

Different paths. Same grit.

And a shared belief: that the mind is the greatest competitive edge.

 

What started with our own stories and our kids has become something so much bigger.

 

Now, we’re on a mission to help every athlete:

Bet on themselves by building mental strength, confidence & belief.

 

Because it's the only time you can control the odds. 

 

This is the Bet on YOU movement.

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SISTER FOUNDERS

Bet on YOU: A simple phrase packed with power. It's about mental strength, confidence and unshakable belief in yourself. When you bet on YOU, you become a better, stronger version of yourself. Betting on yourself is about learning to get comfortable with being uncomfortable and striving to become the best version of you. This growth makes you not only a better athlete and teammate but also a better person overall. 

Believing in yourself is a habit that develops over time. Journaling your thoughts, challenges, and victories helps reinforce this mindset.

Bet on YOU. It's the only time you can control the odds.

SISTER FOUNDERS

Erin Connor,
Mental Performance Mastery Coach

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  • Certified Mental Performance Mastery Coach

  • Owner of Edge UP Mental Performance Training

  • Director of Mental Performance Training for Behn Hurricanes AAU Program

  • Former College Athlete...cut short too soon

  • AAU Basketball Coach

  • Double Master’s In Business & Accounting  

  • Mom to Four Female Athletes

Katie Wood,
Author & Motivational Speaker

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  • Thought Leader & Entrepreneur

  • Former Division I Basketball Player & captain at Providence College

  • Speaker & Author of the Best-Selling Journal: A Simple Seed

  • Featured on TODAY Show, Entrepreneur, NBC, and top podcasts

  • Proud Mom of 4 

  • Three degrees in Education

SISTER FOUNDERS

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